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Column: Looking ahead to better times

Dick Nichols' monthly column Business Beat
Dick Nichols 0020

With the arrival of vaccines and the loosening of restrictions, the light at the end of the COVID-19 tunnel is finally starting to shine brighter.

To get some idea of what that is going to mean for the local business community, I asked Jayme Hall, executive director of the Okotoks and District Chamber of Commerce, Harlene Day, its vice-president, and Alex Zabel, its policy co-ordinator, to take a quick look ahead…

Question:  In 2021, how do you see us emerging from the pandemic restrictions?

Jayme: I foresee a slight economic boom for the local economy after the extended lockdown. I cannot wait to gather with 25 of my closest friends at a pub, or go into shops without having that COVID-19 mindset.

Harlene: I think it might be a little bit slower because some businesses will have to make up for what they’ve lost. Some will no longer be here, and some will be in a better spot than others. I’d like to get everybody on a level playing field again.

Question: Do you think the business community will band together to make that happen?

Alex: Okotoks had a very connected business community before all this started. I think people are going to be excited to be connected again and if we wait a little while longer, I anticipate that’s what we’ll see.

Jayme: We’ve seen glimpses of that throughout the second shutdown. I think people will come together to lift one another up.

Question: How is the town going be different going forward?

Jayme: A lot more people will be working from home. Okotoks has been a bedroom community of Calgary, but many people won’t ever go back to the city full time.

Alex: For example, people will be eating lunch in Okotoks and shopping during lunch hour. Having more people stay in the community all day will strengthen us.

Question: What will having more people in the town mean in terms of attracting new business and keeping our young people in town as opposed to moving away to work?

Alex: It will provide a more fertile ground for new opportunities for young people. They’re a creative generation and they’re upper tapped into the digital social space, so I think we’ll see a big spirit of entrepreneurship, and they’ll do it from home.

Harlene: And this will be an opportunity to develop more affordable housing choices that support young people working from home.

Question: What do we need to do to put this pandemic behind us?

Alex: I think people need to make sure they take care of themselves now so that they are ready to move on enthusiastically once things reopen.

Harlene: Albertans are noted for our can-do spirit. We had been knocked down even before this pandemic came and it’s going to take all we’ve got to pick ourselves up, but we need to remember what we’re capable of.

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