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Western Wheel Cares kicks off eighth year

Charity campaign begins Nov. 1 with goal of $50,000 to $55,000 for eight recipient charities.
This year's Western Wheel Cares campaign starts Nov. 1 with eight charity recipients.

Eight local charities will benefit from the generosity of their community this Christmas season.

The Western Wheel’s annual holiday charity campaign, Western Wheel Cares, kicks off Nov. 1.

This year’s recipients are Big Brothers Big Sisters, Foothills Country Hospice, Inclusion Foothills (formerly Foothills SNAPS), Magic of Christmas, Okotoks Food Bank, Okotoks Pound Rescue, Rowan House Emergency Shelter, and Sheep River Health Trust.

Western Wheel publisher Shaun Jessome said the number of recipients was reduced from 10 to eight this year to make a greater impact on each organization.

“We feel we can make a greater contribution to the individual charities,” said Jessome. “If it gets too large, there’s a finite amount of money and so the amount each group gets is less.”

Last year the Wheel Cares campaign raised just over $49,000, down from it’s all-time high at the end of 2016 when it hit $56,424. Jessome said ideally, the amount raised this year will be between $50,000 and $55,000.

It won’t take that much to reach a huge milestone for the campaign.

Western Wheel Cares campaign co-ordinator Gayle Wolf said the total raised over eight years will climb over the $300,000 mark. In 2018, the total over seven years was $297,500, she said.

“We’ll be well over $300,000 after this year, which is pretty impressive,” said Wolf.

She said the best part of Wheel Cares is all the money goes directly to the charity recipients.

“There’s no overhead, we cover all the costs,” said Wolf.

Jessome said going over $300,000 in eight years is “incredible.” What began as a small campaign to raise a little money and give back has grown exponentially since it started, he said.

He added it’s a great way for people to donate to a number of different charities at once, because one gift is added to a pot to be distributed among a number of deserving groups serving the Foothills.

“For us to do it, for us to make this available, it’s because we’re part of this community,” said Jessome. “So anything we can do to help the community help itself, that’s our mandate. That’s our job.”

Donations to the Western Wheel Cares campaign can be made via credit card, debit, cash or cheque (payable to Western Wheel Cares) at #9 McRae Street, mailed to Box 150 Okotoks, AB T1S 2A2 (please do not mail cash) or by calling 403-938-6397. Visit to donate using PayPal.

Donations of $10 or more will receive a 2019 official tax receipt at the end of the campaign.

For more information call the Western Wheel office Monday to Friday from 9 a.m. to 5 p.m. at 403-938-6397 or email Gayle Wolf at


Krista Conrad

About the Author: Krista Conrad

Krista Conrad is the news reporter for and the Western Wheel newspaper covering Okotoks and Foothills County. For story tips contact
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